Believe it or not, Nikola Tesla – that’s the revolutionary innovator, inventor, and engineer that’s best known for his work with electricity, particularly the creation of alternating current (AC) motors and basic infrastructure to spread electricity generated via AC across homes and communities – was likely the first person to coin the name “World Wireless System” and ideas for what would later considerably loosely become the Internet.
With help from his well-educated, largely genius peers, Tim Berners-Lee created the World Wide Web at the famous Massachusetts Institute of Technology in 1991.
The term “digital marketing” was first used in 1990, one year before MIT and Berners-Lee’s creation came to life.
But what about what we’re all here for – emails?
Perhaps unbelievable, emails date back as early as 1965, waaaaaay back to a system named MAILBOX, designed by – you guessed it – MIT. Email initially became popular around 1997, when email service providers like Hotmail and AOL really hit the globally-connected digital scene with considerable force, leaving a positive impact on literally everyone that’d come to use the Internet and its most popular, practical, timely feature – emailing.
Now that you know the history, it’s time to learn crucial strategies for better email marketing
Actually, let’s first give a brief run down the most basic purposes of email marketing. Knowing these central reasons for rationalizing email marketing is important to the process of digital marketing via email.
If you don’t know why to do something, don’t you think you’d be less likely to perform that process, sequence, or action poorly?
The answer is “yes,” if you need help answering.
Here’s a very brief rundown of the purposes you need to keep in the forefront of your business mind, as should every single employee that’s responsible for digital marketing, customer support, outreach – virtually any responsibility associated with communicating with potential and established customers alike.
- Customer lists are highly valuable. Companies that don’t have a customer’s consent to send them marketing emails can face hefty fees, fines, and penalties without explicit permission. Email marketing, over time with a solid marketing strategy and innumerable customer website visits.
- Email accounts are infinitely more popular than newer, more complex social media platforms as forms of communication. Besides, email is considered heaps more professional than its social media messaging counterparts.
- Social media accounts’ customer engagement costs are many times higher than connecting with customers via email.
- Emails are far more private than communications on social media profiles. While social media accounts have privacy settings that can even be modified on a post-to-post basis, emails simply don’t run that risk, unless you’re so careless as to literally give your login information out to the World Wide Web.
Finally, tips, tricks, tools, and strategies to boost your digital marketing campaign’s chances of recipients opening emails
- Find out when each particular customer logs online. The Internet is full of software that autonomously tracks when each consumer on your email marketing list logs online. For example, it will map what times of day are most convenient for recipients based on when they first log onto Facebook and other social media sites, as well as when your business receives emails, and communicate through in-website instant messaging chatrooms.
- After you’ve accurately figured the above tidbits of information out, consider splitting your email marketing campaign’s survivors into unique groups based on things like what year they initially subscribed to your service, whether they prefer desktop computers or mobile phones like iPhones to browse the World Wide Web, and demographic information – arguably one of the most indicative forms of consumer purchasing behaviors.
- Relentlessly dole out attractive rewards for recipients of your business’ emails, as it only takes one instance of doing such to encourage paying customers to consistently take advantage of offers sent to them.
- Lastly, never use irritating buzzwords like “free,” “buy so-and-so, get so-and-so percent free,” or exclamation points in the titles of email marketing messages.