Your company’s signage is the often the first thing customers see about your brand. It’s important to make sure that you’re giving a good impression. This article will cover 9 tips to help you design signage that will make your brand pop.
Tip #1: Think About Scale
The scale is one of the most important things to think about when designing signage</a>, especially if you have the opportunity to design something like a billboard or wall mural. In this case, you need to make sure that the billboard highlights what’s most important about your brand, as well as putting your name and location front and center.
Tip #2: Location, Location, Location
Obviously, not all of your signs will be billboards. This is why it’s important to make sure that you have a good idea of all of your signs, and where they’ll be going. Murals should be different than billboards, which should vary from flyers or storefront signs. Don’t take a one size fits all approach to your signage.
Tip #3: Color is Your Friend
Color creates a huge impact, as well as making your product appealing to the parts of our brains that work off of visual stimuli. It’s a big part of how our brains remember things, especially brands. It’s important to make sure that the colors you choose aren’t washed out or faded.
Tip #4: One Graphic and One Font
Another important thought is to make sure that you aren’t overloading your signs with too much information. Signage for a business or service should only have one graphic element that draws the eye. The main idea should be represented in the graphic, and the text should all be the same font, and the text should cap out around fifteen words. Any more, and you risk turning customers off.
Tip #5: Contrast is Your Friend
You need your text or graphics to stand out from your background colors. That way the text and graphics will draw the eye, and the overall message of your sign will be clear. Black and white are two of the most popular colors for this type of contrast. Too often businesses choose bright colors that clash with one another and make the sign an eyesore. Consider the brilliant usage of white in Coke or Pepsi signs. They use the white to bring down a design that might otherwise be too bright.
Tip #6: Your Sign Needs to Work Well With Others
This is especially important for signs on the sides of buildings. You don’t want to be overshadowing the signage your neighbors worked hard on. This will just build resentment between the two of you and put both of your businesses growth at risk. Always consider whether you have enough room for the sign to fit comfortably in your area, without encroaching on your neighbor’s space.
Tip #7: Simple is Always Best
The more information or design is in your sign, the less likely someone is to read all of it. Signs need to be simple in their design, without any extras that you don’t need. Think about it this way. What do you need your sign to do? Explain all of your pricing? No. Give a list of every service you offer? No. You need your sign to get people in the door, where you’ll have all that information ready.
Tip #8: Font Should Be Clear
Simpler fonts are an absolute must for signage. Customers need to understand the words on your sign very quickly since they’ll be driving or walking by. This means that fancy scripted fonts are a no go. Instead, aim for something like serif or Times New Roman, that are designed for readability.
Tip #9: Make Sure Customers Know What You Do!
This is especially important for businesses that have family names. Make sure your customers know what you’re offering them, even if you have to add to the name a little bit. “Mo’s” is an unhelpful name for a business, but “Mo’s Diner,” tells customers to expect great food and a family atmosphere.