A property management company plays an intermediary role between the property manager and the tenants. Many property management firms fail for numerous reasons; when your property maintenance suffers, or tenant satisfaction drops, your bottom line also suffers.
Here are eight secrets from the experts on how to run a successful property management company.
1. Spend Time on Research and Development
It is essential to understand your market and industry. Create a SWOT analysis and write down your strengths, opportunities, weaknesses, and threats. Determine your greatest competitors and ensure you learn as much as possible about them; find out what their perks, rates, etc. are. Highlight what your strengths are and find out what advantage you have over your competitors that will help you beat them.
2. Develop Outstanding Maintenance Practices
The appearance of your buildings is crucial, and this is key for commercial property management. As a manager, you need to run regular checks on your properties to ensure they remain in immaculate condition. You should regularly maintain the roofing, landscaping, signage, glass, paint, and parking areas. Also, pay attention to the interior areas such as plumbing, furnishings, fixtures, flooring, and walls. Everything should be functional, updated, and clean. A well-maintained property looks presentable and professional, and most people will pay top-dollar for such high standards.
3. Invest in your Employees
Every person you hire is a future investment for your business. Let your employees understand the significance of their jobs and importance of your field. The training and ability of your staff to portray your company through their customer service, skills, and attitude will make you or destroy you. To your renters, your staffs are the symbol of your firm.
4. Maintain Dependability
Property owners engage property management companies to handle properties because the owners lack the knowledge, desire, or time to manage the properties themselves. If you are not dependable and competent, the owner won’t have the peace of mind he was seeking when he hired you, and neither will he trust you. If you are an excellent manager, you will make the property owners excited to pay the fees because they know you take proper care of everything, leaving them free to pursue other projects. As a manager, you need to be consistent, independent, and knowledgeable enough to address difficulties efficiently as they arise.
5. Market Yourself and Your Company
You know how good you are at your job. Now, share this with your clients, prospects, neighbors, and anyone you encounter. You need to join local associations such as the Chamber of Commerce, Better Business Bureau, Landlord and Property Management organizations, and build networks with business leaders. Share important updates about your firm with the press, and seek nomination for awards to feature your successes.
6. Embrace Latest Technologies
Currently, modern buildings need to be a brilliant part of the businesses, and they should provide the best mobile potentials, workstations, and bandwidth for their clients. This means you need to employ highly trained personnel in your commercial management firm. You will also need to understand how technologies function and anticipate problems so that they can troubleshoot and provide solutions for your clients. You should hire experts to train your staff and manage upcoming technologies that will soon be incorporated into the premises. You also need to acquire technologies before your competitors as an excellent way to generate more revenue and attract premium clients.
7. Go Green
Green and intelligent buildings are the new secret for commercial property management success. This new technique appeals to the eco-friendly conscience of corporations, but it also has economic benefits. LEED-rated projects have low operating costs and have energy-efficient layouts, which is appealing for cost-conscious business minds. And this is an advantage for you as a property manager.
8. Choose the Right Software
Using the right software solutions is essential for your success because it will help you maintain documentation and compliance, and it will streamline reporting. It will also help reduce your labor costs by minimizing errors and manual entry. Lots of solutions are available, but you need to find one that fits your budget, and that is suitable for your industry.
Start by listing down everything you expect the ideal solution to do for you, then rate each of them according to their importance. Among the solutions, you should consider human resource management, supply chain management, mobile application, and work order management software.
Running your property management with efficiency is not only crucial for your company’s image, but it is also essential for your financial growth. Thus, spend time on research and development; develop excellent management practices; embrace new technologies, and be dependable to run a successful property management firm.
