Creating a website for your company is a great step toward establishing an online presence. However, not all websites are as effective as they could be. If it’s been awhile, or if your company has gone through some changes, it’s time to redesign your website. Here are 6 things to consider when redesigning a company’s website.
1. Increase its user-friendliness
If a customer cannot figure out how to use your website, they will go to the competition. Look for ways to increase the usability. You can do this by making font large enough to read. You should also make things easy to find. If you’re not sure how user friendly your website is, ask. Set up a research group. Give them different tasks and ask them how easy each one was. This input can help you increase the usability.
2. Keep information up to date
Look through your website to find areas that might need to be updated. If your contact information or your content isn’t current, people won’t get the information they need. Delete irrelevant or outdated information and put new information in its place. You can create the content yourself or hire a content writer. Putting out regular content in the form of a blog can help keep your website relevant. This may even increase your standings in search engines.
3. Go Viral
Your website should be directly connected to your social media accounts. Do this by adding links to your social media accounts on the main page of your site. The more social media accounts you have, the wider range of people you will reach. The most popular options are Facebook, Twitter, and Instagram.
Keep your social media and your website accounts connected by including links to new content on your website on social media. Post new pictures and content to help entertain your customers. Post new and exciting things that might even go viral and get shared with new customers.
4. Analyze the competition
You want your website to be better than the competitions’ websites. Therefore, you should go to your competitors’ websites to see what they did right and what they did wrong. You can find ways to improve your website by utilizing things you like on other websites but customizing them to your site and your audience. You should also look for things that make your website better than there’s. Even small things like the placement of buttons and colors used can make a big difference so be sure to look at all the small details.
5. Get a custom website
Many websites come from a template. It’s easy to tell the difference between a website made from a template and a custom website made by a web designer. The custom website will look much better. It will also be more unique than the others. Even better, someone else will have the work of putting it together. They can even teach you how to make changes or upload new information. While it may cost more upfront, it’s worth it if you have a business that relies on online marketing in any way.
6. Add personality
No matter what your business is, there’s nothing wrong with adding a little personality to your website. This will help people get to know you and the other people on your team on a more personal level. Feel free to include an “about us” page that gives a biography of you and the other people you work with. You can also include pictures from the office or even pictures of your family and pets.
Your website is usually the first impression that potential customers will get of you and your organization. You want to make a good impression. That’s why you need to redesign your website regularly. Follow these tips when you go through the webdesign, and you will see a difference.
