The label on a bottle of wine is the first thing the customer notices about it with it being the only thing the customer knows about the wine if they have not tried it before. In addition, the label is what people will notice when the customer brings it to a dinner party, and they will continue to look at the label as they enjoy their bottle of wine. This is why it is important to consider six key things when designing a wine bottle label. These tips are centered on matching the wine label to what the customer wants to be or do when drinking the wine.
Match The Label To The Customer
Wine makers need to consider what kind of customer will buy and enjoy their wine. These considerations may include everything from income range, social class, region, and hobbies. This will allow the wine maker to produce a label that reflects the customer.
However, it is important to sell wine that is what the customer wants to be when they drink this particular bottle of wine. A customer that wants a classy bottle of wine will be attracted to a bottle that has a crest or a Victorian mansion. The same plan can work for people who want to enjoy their wine outdoors with a label depicting a vacation.
Consider The Setting For The Wine
The next thing to do is to think about the environment the wine will be consumed in. People tend to enjoy darker wines in the winter and at home. White wines tend to be enjoyed outside and during the summer. This means it a good idea have the wine reflect those activities. A wine that is meant to be enjoyed at home can depict something like a dinner party or a couch. It may be a good idea to include a description of food and friends. A wine that is meant to be enjoyed outside should depict something like a beach, patio, or a forest. This will give the customer the idea that these wines are right for what they plan to do while enjoying the wine.
Consider Who The Wine Will Be Enjoyed With
The third thing to consider is to match the wine to the people they want to drink the wine with. A wine that is meant for drinking at home may just have a single happy person. A good way to do this is to just have a single happy animal on it. A wine that is meant for multiple people can have a table with multiple chairs. The same can be done by showing a large home or cottage. This will make the customer think of the place where they will enjoy the wine with their friends and family.
Tell A Story
The next part of creating a wine label is to tell a story on the label. This can come in the form of having pictures, but it may be a good idea to have something written on the label. This is because a written story will make the customer hold the wine and read about it in the store. It will also give them something to read while they drink the wine. This will help to create a relationship between the customer and the wine.
Appeal To Enjoyment
It is important to remember that drinking wine is supposed to be fun. This means that the wine label shouldn’t take itself too seriously. This is because people buy wine to relax and have fun. The best way to do this is to balance information about the care and heritage that went into the wine with an appeal to more relaxed activities.
Match The Label’s Color To The Wine’s Color
The final thing to do is to make sure that the label will look good when it is put on the bottle. This is important as a label may look good when it is designed in a computer, but it may clash when it is put on a full bottle of wine. It may be a good idea to consider such things as having a lighter label that will make darker wines look darker. A white bottle of wine will look better with a colored label that will make the wine look light and clear.
