Many businesses think that print marketing is dead, but it can still be a valuable part of your marketing campaigns. You may get most of your customers through online means, but don’t underestimate how many people notice your printed materials. Thus, to ensure that you are making the right impression, you need to make your print marketing pop.
Audiences are exposed to thousands of ads throughout the day. They have become really good at ignoring what you have to say. Online, it’s easy to scroll past an ad. In print, all they have to do is turn to the next page. Following the tips listed below will help make your print ads stand out and have customers stopping to see what you have to say.
1. Pick the Right Colors
The colors you choose for your print marketing don’t only need to express your company and brand, but they need to attract the customer’s attention and send the right message. For example, the color yellow is generally associated with happiness. This could be a great color choice if the product you are selling will make people happy. However, if you’re in the business of selling insurance, then yellow may not be the best choice to get your message across.
Figuring out exactly what you want to say and how you want the customer to feel when they look at your print ad will help you determine the right color palette to use. Try to stick close to the colors you use for your logo, as this will help them recognize your brand.
2. Use the Right Fonts
Color choices in your ads are important, as are the right fonts. There are a lot of fun and interesting font choices in the world, but if they are hard to read, they aren’t what you’re looking for. When it comes to picking the right font, go with something that is easy to read. It’s also a good idea not to add too many colors to your font choice, as this could make your message challenging to read.
3. Make Your Message Clear
The colors and font choices of your ad will be what catches the customer’s eye, but your message will keep them on the page to see what you have to say. Thus, it’s worth your time and effort to offer them something of value. Let them know how your product can improve their lives, and this may give them a reason to buy it.
4. Appeal to Emotion
Humans are emotional creatures, and it is this element that will get them to stop and see what your ad has to say. Any emotion will do, including anger, sadness, happiness or fear. Just make sure the emotion you choose is applicable to the product you’re selling and the message you are trying to get across.
5. Keep it Simple
You may have visions of creating an ad that has it all: bright colors, multiple fonts, tons of pictures and a lot of copy. While you will certainly be offering audiences a lot to look at, you may be driving them away instead of drawing them in. You only have seconds to attract and inform customers, and if they don’t get your message quickly when looking at your print marketing, then they’ll turn the page.
The simpler you can keep your message, the more people you might attract. By focusing on what your product can do and how it will make a customer’s life better, this may be all you need to get them interested in what you have to say and looking at your ad.
Print marketing isn’t dead, but using it to attract customers requires creating the right visuals. Adding the right colors, fonts and message is the best way to achieve your goal. Keeping it simple could ensure that customers from all walks of life buy what you have to sell.
